Use Sponsored Ads to Help Grow Your Brand
Course description: Use Sponsored Ads to Help Grow Your Brand Duration: 22 minutes Course level: Beginner About this course Amazon Ads can help businesses reach customers, understand shopping activities, and measure the impact of advertising on the business. Sponsored ads are a type of digital advertisement that reach specific shopping keywords or search terms to help drive product sales and brand awareness. Sponsored ads are cost-per-click, which means you only pay when a shopper clicks on your ad. Sponsored ads can appear on shopping queries or products, and can occupy high-visibility placements on Amazon (for example, on the first shopping results page and on product pages) and off Amazon. In this course, you’ll learn about the shopping journey on Amazon and how you can use sponsored ad solutions, such as Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Brand Follow, and Posts, to help grow your brand and drive more sales on Amazon. This course covers advertising objectives on Amazon and how to match products and metrics to help achieve those objectives. Intended audience: • Amazon.com sellers, resellers, and/or vendors • E-ecommerce small and medium business owners or managers • Entry or mid-level digital marketing / digital advertising professionals • Anyone looking to learn about sponsored ads About Amazon Ads Amazon Ads helps brands of all sizes design ad experiences that delight customers around the world and deliver meaningful business results. With first-party insights, hundreds of millions of active customer accounts worldwide, Amazon properties, and third-party publishers and exchanges—brands can reach the right audiences in the right places, both on and off Amazon. You can find more Amazon Ads training courses here.
Introduction to Amazon Ads
Course description: Introduction to Amazon Ads Duration: 27 minutes Course level: Beginner About this course Amazon Ads can help businesses reach customers, understand shopping activities, and measure the impact of advertising on the business. In this course, you’ll learn the fundamentals of Amazon Ads, including how Amazon Ads can help you reach your business goals—regardless of your company’s size, stage, or budget. This course introduces you to the shopping journey (awareness, consideration, purchase, and loyalty) and how to use Amazon Ads to reach customers at each of these stages. The course also covers how Amazon’s first-party insights can help you better understand how to create advertising strategies to reach relevant audiences. Intended audience: • Amazon.com sellers, resellers, and/or vendors • E-commerce small and medium business owners or managers • Entry or mid-level digital marketing / digital advertising professionals • Anyone looking to understand the fundamentals of Amazon Ads About Amazon Ads Amazon Ads helps brands of all sizes design ad experiences that delight customers around the world and deliver meaningful business results. With first-party insights, hundreds of millions of active customer accounts worldwide, Amazon properties, and third-party publishers and exchanges—brands can reach the right audiences in the right places, both on and off Amazon. You can find more Amazon Ads training courses here.
