Course description: Introduction to Amazon Ads
Duration: 27 minutes
Course level: Beginner
About this course
Amazon Ads can help businesses reach customers, understand shopping activities, and measure the impact of advertising on the business. In this course, you’ll learn the fundamentals of Amazon Ads, including how Amazon Ads can help you reach your business goals—regardless of your company’s size, stage, or budget. This course introduces you to the shopping journey (awareness, consideration, purchase, and loyalty) and how to use Amazon Ads to reach customers at each of these stages. The course also covers how Amazon’s first-party insights can help you better understand how to create advertising strategies to reach relevant audiences.
Intended audience:
• Amazon.com sellers, resellers, and/or vendors
• E-commerce small and medium business owners or managers
• Entry or mid-level digital marketing / digital advertising professionals
• Anyone looking to understand the fundamentals of Amazon Ads
About Amazon Ads
Amazon Ads helps brands of all sizes design ad experiences that delight customers around the world and deliver meaningful business results. With first-party insights, hundreds of millions of active customer accounts worldwide, Amazon properties, and third-party publishers and exchanges—brands can reach the right audiences in the right places, both on and off Amazon. You can find more Amazon Ads training courses here.
